Reach your creative potential with this innovative textbook. Incorporating real-life case studies, from open houses to social media, this book teaches you to think bigger while still following the laws that regulate in-person and digital advertising. From the Federal Trade Commission policy on deceptive advertisements to applications of the Real Estate Settlement Procedures Act (RESPA), this book covers the latest legal guidelines. Other helpful topics include brand marketing, testimonials, native advertising, and 25 Creative Event Ideas for Real Estate Licensees. NOTE: Your eBook is delivered by VitalSource® Bookshelf in ePDF format. Following your purchase, you will receive an “eBook Redemption” email. This email will provide you with a redemption code, a link to log in/create a VitalSource® account, and directions on how to access your eBook along with VitalSource® contact information. The redemption code is good for one year from the date of purchase. If you download your eBook, you have unlimited access. Enjoy your eBook features, including searchable content, note taking, highlighting, and bookmarking.
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